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Category: Lessons in PR

The Gaga Brand Is Back And Better Than Ever

Super Bowl 51 is in the books, and if the incendiary halftime show proved one…

adminFebruary 9, 2017

Beyond the Big Firms: Why Content Marketing is for Everyone

Small business operators have a lot on their minds. Operations, human resources, cash flow, debt…

Jenny CadeSeptember 8, 2016

Repurposing Content: A Nod to Rio

Photo credit: Wired, Robb Williamson Hosting the Olympics goes hand in hand with building extravagant…

Julia Des IsletsAugust 24, 2016

MAV’s Go-To Methods for Beating Writer’s Block

When I started out in PR, I knew I would be writing, but I didn’t…

Jenny CadeMay 30, 2016

From Ad Week – FFWD Morning Masters Series: Creative Thinking

This past week we were delighted by FFWD Adversiting Week, which brings some of the…

Jenny CadeJanuary 29, 2016

Losing Goodwill: A Communication Breakdown

Last week Goodwill Ontario closed the doors of 16 stores, 10 donation centres and two…

Jenny CadeJanuary 26, 2016

7 PR Trends for 2016

It’s no surprise that the public relations industry is ever-evolving, and PR pros need to…

MaverickAdminJanuary 18, 2016

The Public Moral Barometer

This blog post was originally published on Marketing Mag Online.  There are literally hundreds of…

adminJanuary 14, 2016

What Brands Can Learn from the Volkswagen Emissions Scandal

In September, news broke that Volkswagen was embroiled in an emissions scandal, affecting up to…

MaverickAdminDecember 16, 2015

3 Benefits to a Third Party Spokesperson

Are you looking for ways to breathe new life into your brand’s messaging? Are you…

MaverickAdminNovember 13, 2015