This Week in Digital is a (mostly) bi-weekly review of what caught our attention. This week’s review is brought to you by Julia Des Islets, Account Supervisor of the MAVERICK Digital Team.
Gone are the days when organic social content reigned supreme. More content is being created now than ever before, which means space on our news feed is incredibly valuable. According to Hootsuite, 2017 will see the reinvention of social media, morphing into a more targeted and strategic business tool that is easier to use and more effective. This evolution will give social media even more power over consumer buying decisions. So, how can companies reach their audience and encourage purchase?
Where does your lead generation stem from? If social media isn’t part of that equation, I urge you to make a change. Social listening allows companies to learn more about their ideal target and specific industries (including sentiment, trends and best practices), meaning it is an incredibly effective way to generate leads. Sprout Social reveals the steps needed to successfully convert social listening into lead generation:
If there was any question about the power of social media, I think it’s safe to say it’s been put to rest, for good, following the events of the past week. After one woman’s disappointment in the US election urged her to suggest a ‘march’ in one of her Facebook groups, the idea spread like wildfire, and in record time. Within 24 hours, thousands upon thousands of people were pledging their commitment to participate in Women’s Marches around the globe. The result? Over 670 marches took place worldwide, with an estimated 3.7 million participants in the US alone.
Following the marches, #DeleteUber began to spread on social in response to accusations of ‘strike breaking’ by the ride-sharing service, during protests of the Muslim travel ban in New York. Uber users swarmed social, posting screenshots of account deactivations and encouraging others to follow suit. In fact, the #DeleteUber campaign was so powerful, Uber’s deactivation system was backed up, forcing the company to implement a faster, automated system to keep up with requests. The lesson here: NEVER underestimate the power of social media.
Never miss your BFF’s Tweet again! Twitter is testing a new feature that will prioritize Tweets it thinks individual users will want to see. Similar to the ‘While You Were Gone’ feature, the BFF function will collect Tweets from accounts a user engages with often, as well as similar accounts that may be of interest. The feature is currently in testing stages and is available to some iOS and Android users. You know what this means…like all algorithmic changes, it’s becoming increasingly difficult for content to reach target audiences. Better get started on that BFF social strategy.